As a designer, my goal is to create timeless brands that authentically connect with their target audience. One of my clients had early success with their brand, despite their poorly designed logo, thanks to their engaging and authentic content.
However, their challenge was that established brands didn't recognize them as professional or kindred, preventing them from potential collaborations that could boost their brand. To solve this problem, I worked closely with the client to develop a brand strategy that would accurately reflect their business values and connect with their audience.
As a designer, I recognize that good designs alone may not always lead to the success of a brand. It requires a well-executed brand strategy and internal work from business owners to create content that resonates with their audience.
I'm proud to say that through the branding work we did, the client went from just “two young brothers creating content” to “two brothers developing a professional digital platform”. By collaborating closely with them, I helped them overcome their branding challenges and achieve their business goals.
"Ailís, really, thank you! You're incredible. I instantly fell in love when I saw the logo. I was like "That's it, that's the one". I appreciate you, you know you can always count on our support. We loved that logo. Thank you for a job well done. You've always excelled at doing great and fun things."
- Gerardo Fernández, CarFactory